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Supreme Expands Wellness Portfolio with £20.1 Million SlimFast Acquisition in UK and Europe
British consumer goods firm Supreme has purchased SlimFast’s UK and European business in a £20.1 million deal. The acquisition comes as the meal replacement brand faces increasing pressure from pharmaceutical weight loss solutions. Supreme plans to integrate SlimFast into its expanding drinks and wellness division.
Major Acquisition in Weight Management Sector
British consumer goods company Supreme has reportedly acquired SlimFast’s UK and European operations in a £20.1 million deal, according to recent reports. The Manchester-based firm, which rescued Typhoo tea from administration last year, continues to diversify its portfolio with this strategic move into the weight management market. Sources indicate this acquisition positions Supreme to compete in a sector projected to reach £1.5 billion by 2027 despite growing competition from pharmaceutical weight loss solutions.