Google Ends Privacy Sandbox Initiative After Years of Development
Google has officially sunset its Privacy Sandbox initiative after years of development aimed at replacing third-party cookies. The company cited “low levels of adoption” as the primary reason for discontinuing the technologies. Google will continue privacy work across its platforms but is moving away from the Privacy Sandbox branding entirely.
Google Retires Privacy Sandbox Initiative
Google has officially ended its Privacy Sandbox initiative, according to reports from the company and industry publications. The decision marks the conclusion of a multi-year effort to develop privacy-focused advertising technologies that could replace traditional third-party cookies. Sources indicate that Google Vice President Anthony Chavez announced the sunsetting of remaining Privacy Sandbox technologies in an update on the project’s official website.