According to Neowin, Samsung has unveiled the Vision AI Companion, an upgraded generative AI version of Bixby specifically designed for televisions. The new assistant will be available across Samsung’s entire 2025 lineup including Neo QLED, OLED, The Frame Pro, and Micro RGB televisions, plus select Smart Monitors. Powered by large language models, it can handle complex queries like asking for plot summaries without spoilers, provide personalized movie recommendations, and even help plan trips by finding relevant videos. The system functions as a multi-AI agent platform combining different LLMs including Microsoft’s Copilot and Perplexity. There’s a dedicated AI button on new remotes, and the platform launches with support for 10 languages including English, Korean, Spanish, French, German, and Italian.
AI invades the living room
Here’s the thing – we’re witnessing the complete AI-ification of everything in our homes. First it was our phones, then our computers, and now our televisions are getting the full generative AI treatment. Samsung’s move makes perfect sense when you think about it. The TV is often the centerpiece of family entertainment, and injecting conversational AI directly into that experience could actually be useful. Asking “what’s that actor been in before?” or “show me recipes for this ingredient” while watching cooking shows – those are genuinely helpful use cases that go way beyond simple voice commands.
Beyond Bixby
Let’s be honest – Bixby was never exactly setting the world on fire. It was fine for basic TV controls, but nobody was having deep conversations with their television assistant. This Vision AI Companion feels like Samsung’s attempt to leapfrog past that limitation by essentially outsourcing the intelligence to more capable AI systems. The partnership with Microsoft for Copilot integration is particularly interesting. It suggests Samsung recognizes that building world-class AI in-house is incredibly difficult, so why not partner with the companies that are actually good at it?
The multi-AI future
The “multi-AI agent platform” approach is probably where this is all heading. Instead of being locked into one company’s AI, devices will increasingly become platforms that can tap into multiple AI services depending on what you need. Want creative help? Maybe you get Claude. Need coding assistance? Perhaps it routes to GitHub Copilot. Looking for quick factual answers? That could go to Perplexity. Your TV – or any device really – becomes the orchestrator rather than the sole provider of AI capabilities. That’s a smarter approach than trying to build everything yourself.
Privacy and practicality
Now, the obvious question: do we really want our televisions listening to everything we say? Samsung will need to be incredibly transparent about data handling and privacy protections. There’s also the practical matter of whether people will actually use these features regularly. Remember all those smart TV features that sounded great in press releases but nobody actually used? The dedicated AI button suggests Samsung is serious about making this accessible, but will people remember it exists after the initial novelty wears off?
Where this is headed
Basically, we’re seeing the beginning of AI becoming ambient in our homes. It won’t just be something you access through specific apps or devices – it’ll be woven into the fabric of how we interact with all our technology. The television is a natural next step since it’s both an entertainment hub and increasingly an information display. I’m curious to see how other TV manufacturers respond. Will we see an arms race of AI features in home entertainment? Probably. But the real test will be whether these features actually enhance the experience or just become another checkbox on the spec sheet.
