According to CNBC, OpenAI launched its Sora AI video app on Android devices this Tuesday after first debuting on Apple devices back in September. The app reportedly hit 1 million downloads in less than five days and topped Apple’s App Store for nearly three weeks, though it’s currently sitting at number 5 behind Google’s Gemini at number 4 and OpenAI’s own ChatGPT in the top spot. Sora is now available on the Google Play store in the U.S., Canada, Japan, South Korea, Taiwan, Thailand, and Vietnam. Bill Peebles, head of Sora at OpenAI, confirmed they’re working on European availability in an X post. The app lets users create AI-generated videos through text prompts and share them on a TikTok-like feed, and while it started as invite-only, it’s now open to anyone for a limited time.
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What happens when the novelty wears off?
Here’s the thing about hitting 1 million downloads in five days – that’s the easy part. The real test comes when the initial excitement fades. Sora‘s currently riding that wave of “holy crap, I can make videos from text” novelty, but maintaining that number 5 spot behind established players like Gemini and their own ChatGPT? That’s going to be tough.
Basically, we’re seeing OpenAI do what every smart tech company does – dominate iOS first, then expand to Android. But the limited country rollout tells me they’re being careful. They probably learned from ChatGPT’s explosive growth that scaling too fast can break things. Europe’s absence is particularly interesting – regulatory hurdles, maybe? Or just taking it slow?
OpenAI is competing with… OpenAI?
Now here’s something fascinating – Sora is sitting at number 5 while ChatGPT holds the top spot. So OpenAI essentially has two of the top five free apps right now. That’s wild when you think about it. They’re basically competing with themselves for user attention.
But does this signal a shift in strategy? Instead of packing everything into ChatGPT, they’re spinning out specialized apps. I wonder if we’ll see more of this – separate apps for different AI capabilities rather than one mega-app that does everything. It makes sense from a product perspective, but can users really handle managing multiple AI apps from the same company?
The TikTok comparison is telling
The shared feed aspect is what really stands out to me. This isn’t just another AI tool – it’s trying to become a social platform. As Sora’s official account mentioned, they’re building a community around AI-generated content. That’s ambitious.
But creating a social network is hard. Really hard. We’ve seen countless attempts fail. The question is whether AI-generated content has enough staying power to form the basis of a lasting community. Or will it become just another novelty feed that people scroll through for a week and then forget?
One thing’s for sure – the limited time open access period, as OpenAI confirmed, suggests they’re still figuring out their long-term approach. Maybe they’ll go back to invites? Or introduce some kind of subscription? Bill Peebles’ post about European expansion shows they’re thinking globally, but carefully.
So where does this leave us? We’re watching the birth of what could become the first major AI-native social platform. Or we’re watching another flash in the pan. Either way, it’s going to be interesting to watch.
