Breaking Down Barriers in Financial Advisory
London-based AI technology company Saturn has successfully closed a €12.9 million Series A funding round to transform how financial advice is delivered and accessed. The investment, led by European venture capital firm Singular with participation from Shapers, Y Combinator and Zeno Ventures, will accelerate product development and platform expansion for the growing FinTech.
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What sets Saturn apart in the crowded FinTech space is its specific focus on solving the fundamental economics of financial advice through AI-driven compliance automation. While many companies target consumer-facing solutions, Saturn empowers the advisors themselves by tackling the administrative burden that makes quality financial guidance prohibitively expensive for most consumers.
The Human Element in Financial Technology
Saturn CEO Amal Jolly emphasizes the human-centric approach behind their technology. “Behind every financial plan is a human story,” Jolly stated. “Advisers and their teams quietly change lives, giving families confidence and peace of mind. Our job is to empower the humans in the financial advice process.”
The company’s mission addresses what industry experts call the “advice gap” – the alarming reality that fewer than 1 in 10 people in the UK received professional financial advice last year, according to Financial Conduct Authority data. This leaves millions without the expertise needed to secure their financial futures.
Transforming Advisory Economics
The core problem Saturn addresses is straightforward yet profound: delivering quality financial advice has become economically unsustainable for the majority of the population. With the average cost to serve a single client reaching approximately £2,000 annually, professional financial guidance has become a luxury few can afford., according to additional coverage
Saturn’s technology specifically targets the time-consuming administrative and compliance tasks that drive these costs. Through purpose-built AI systems, the company has demonstrated remarkable efficiency gains – tasks that previously required four hours of paraplanner time now reportedly take just 20 minutes of review. This includes critical functions like client suitability reports, meeting documentation, onboarding processes, and pension transfer handling.
European FinTech Context
Saturn’s funding arrives amidst significant momentum in AI-enabled wealth management technologies across Europe. French startup Finary and Spain’s Flanks have both secured substantial funding to scale their AI-driven platforms, while UK-based Zango AI raised €4 million specifically for compliance automation enhancement., according to industry experts
Jeremy Uzan, Co-founder and General Partner at lead investor Singular, commented on their decision: “We have rarely seen such an ambitious, high-velocity founding team that combines deep technical expertise with real industry insight. They have built an exceptional group around them that moves fast, with focus and attracts top talent.”
Compliance by Design Approach
Unlike generic CRM or automation tools adapted for financial services, Saturn’s AI is purpose-built for UK financial advice compliance from the ground up. The platform is designed to adapt to each firm’s internal policies and regulatory requirements, ensuring processes, documents, and workflows align with standards like FCA regulations and Consumer Duty requirements from inception.
The company maintains an in-house team of compliance experts and paraplanners who continuously refine the AI systems, creating a feedback loop that keeps the technology aligned with evolving regulatory landscapes and practical advisory needs.
Market Traction and Future Direction
Saturn’s practical approach has already gained significant industry adoption, with over 600 advisory firms, consolidators, and national firms implementing their technology. Notable clients include Progeny, Hoxton Wealth, Perspective Financial Group and Insight Financial Associates.
The newly secured funding will accelerate development of next-generation AI capabilities focused on enabling faster, more scalable, and more compliant advice delivery. Saturn also plans to expand its AI, engineering, research, customer delivery and partnerships teams to strengthen industry collaboration and continue driving innovation in wealth management technology.
Founded in 2023 by Amal Jolly, Michael Ettlinger and Rohit Vaish, Saturn emerged from the founders’ recognition of the massive scale of the advice gap problem. After encountering industry reports highlighting the accessibility crisis in financial guidance, the trio identified AI as the transformative technology that could fundamentally reshape the economics of professional advice., as earlier coverage
As Jolly summarized: “We started this business to harness technology to help close the advice gap. As we continue to bring the cost to serve advice down, we will help the advice profession to improve the quality, cost, and scale of services in the UK, enabling them to reach more people and changing lives for the better.”
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