Retail Technology Shifts Focus to Total Commerce Integration for 2025
Retail technology buyers are reportedly shifting from omnichannel buzzwords to total commerce implementation. According to industry analysis, this approach unifies store, ecommerce, and support systems into a single operational framework. The guidance includes specific capabilities that drive ROI and a 90-day implementation plan.
The Evolution Beyond Omnichannel
Retail technology investment priorities are shifting significantly toward what industry analysts term “total commerce,” according to recent market analysis. Sources indicate this approach moves beyond traditional omnichannel strategies by creating truly unified operational systems rather than merely maintaining presence across multiple channels. The distinction reportedly lies in how store, ecommerce, service, and data systems function as a single cohesive unit rather than separate entities with varying performance levels.