Affirm Deepens Wayfair Integration as BNPL Gains Traction Ahead of Holiday Shopping Season
Affirm and Wayfair are expanding their buy now, pay later partnership just ahead of the critical holiday shopping period. The enhanced integration comes as consumers increasingly rely on flexible payment options for larger purchases amid economic pressures.
Strategic Partnership Expansion
Affirm Holdings Inc. and Wayfair Inc. are significantly expanding their buy now, pay later partnership, according to reports, with the timing strategically aligned with two major sales events: Wayfair’s annual “Way Day” from October 26-29 and the broader holiday shopping season. Sources indicate this expansion comes seven years after the companies first established their partnership in 2017.