BusinessSoftwareTechnology

Affirm Deepens Wayfair Integration as BNPL Gains Traction Ahead of Holiday Shopping Season

Affirm and Wayfair are expanding their buy now, pay later partnership just ahead of the critical holiday shopping period. The enhanced integration comes as consumers increasingly rely on flexible payment options for larger purchases amid economic pressures.

Strategic Partnership Expansion

Affirm Holdings Inc. and Wayfair Inc. are significantly expanding their buy now, pay later partnership, according to reports, with the timing strategically aligned with two major sales events: Wayfair’s annual “Way Day” from October 26-29 and the broader holiday shopping season. Sources indicate this expansion comes seven years after the companies first established their partnership in 2017.

BusinessFintech

Plaid Appoints Seun Sodipo as CFO Amid Expansion and IPO Speculation

Financial technology leader Plaid has appointed former Glossier CFO Seun Sodipo to lead its global finance operations. The move comes as the company expands its product offerings and reportedly considers future IPO possibilities following a substantial funding round that valued the company at $6.1 billion.

Plaid Names New CFO Amid Strategic Expansion

Financial technology firm Plaid has appointed Seun Sodipo as its new chief financial officer, according to reports, marking a significant leadership transition as the company expands beyond its core data infrastructure services. Sodipo replaces Eric Hart, who has reportedly returned to Expedia Group.