Premium Baby Care Brand Coterie Acquired by Mammoth Brands in Major Industry Move
Mammoth Brands, founded by Harry’s creators, has acquired premium baby care disruptor Coterie in what analysts suggest could be a billion-dollar transaction. The acquisition positions Coterie to accelerate growth in the competitive diaper market dominated by established players.
Major Acquisition in Baby Care Sector
Mammoth Brands, the modern consumer goods company started by the creators of Harry’s, has announced its acquisition of premium baby care brand Coterie, according to reports. While specific financial terms remain undisclosed, sources indicate the deal could value Coterie at over $1 billion—a remarkable achievement for a brand launched less than six years ago in 2019.