Seattle Startup Launches Multi-Agent AI Marketing Solution
A new Seattle-based startup founded by serial entrepreneur Pete Christothoulou is taking a radically different approach to AI-powered marketing. Omada.ai, which officially launched this week, positions itself not as another marketing tool but as a complete “AI marketing team” for small and midsize businesses. The platform uses coordinated AI agents working in concert to handle the full spectrum of digital marketing tasks that typically overwhelm SMB owners., according to market analysis
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Beyond Single Tools: The Multi-Agent Architecture
What sets Omada apart in the crowded AI marketing space is its agent-based architecture. Instead of offering a single marketing copilot or dashboard, the company has built specialized AI agents that function like dedicated team members. The platform includes a marketing assistant, social media manager, designer, video producer, and other roles that collaborate as a virtual team.
“Their agent-based architecture delivers a truly autonomous and proactive system that gives small business owners access to capabilities and marketing expertise they’ve never had access to before,” said Adam Coccari, managing director at HubSpot Ventures, one of Omada’s investors., according to further reading
The “Do-It-For-Me” Model for Time-Strapped Business Owners
Omada’s core value proposition centers on what Christothoulou describes as a “do-it-for-me” model rather than the traditional “do-it-yourself” approach that dominates the marketing software landscape. Users interact with the system through a simple chat interface, while the AI agents handle complex tasks including content creation and posting, ad campaign management, customer response handling, and performance tracking., as covered previously, according to recent studies
The system is built on proprietary infrastructure that coordinates specialized AI models for language, vision, and audio tasks. According to the company, the platform learns each business’s unique tone, style, and objectives over time, continuously optimizing campaigns based on performance data and evolving business goals.
Competitive Pricing in a Crowded Market
At less than $9 per day, Omada aims to make professional marketing capabilities accessible to businesses that typically can’t afford dedicated marketing staff or expensive agency relationships. This pricing strategy positions the startup competitively against both emerging AI marketing tools and established platforms that have begun integrating AI features., according to according to reports
The company enters a rapidly evolving market where numerous startups are leveraging generative AI to help small businesses automate content creation and marketing tasks. Established players including HubSpot, Canva, and Adobe have also been aggressively embedding AI capabilities into their small business offerings.
Seasoned Leadership Team
Christothoulou co-founded Omada with two experienced technology executives: Siva Muthukumarasamy, formerly CTO at Peel Technologies, and Andrew Miller, a veteran marketing executive who previously served as head of user acquisition at Xembly. This marks Christothoulou’s latest venture applying automation and data intelligence to marketing challenges.
The serial entrepreneur previously co-founded and led Marchex, a Seattle advertising analytics company that went public in 2004 and pioneered digital call tracking technology for marketers. After serving as Marchex CEO until 2016, Christothoulou launched Xembly, which developed an “AI chief of staff” to automate productivity tasks before shutting down its consumer service last year.
Investor Backing and Market Potential
Omada has attracted backing from Crosslink Capital, HubSpot Ventures, and Seattle-based Ascend, signaling strong investor confidence in both the team and the multi-agent approach to AI marketing. The platform’s launch comes as small businesses increasingly seek AI solutions to overcome staffing limitations and compete with larger enterprises in digital channels.
As the AI marketing landscape continues to evolve, Omada’s team-based approach and comprehensive service model could potentially redefine how small businesses approach digital marketing automation. The company’s success will depend on its ability to deliver on the promise of truly autonomous marketing operations while maintaining the quality and personalization that businesses require.
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References & Further Reading
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