Meta AI Sees User Surge Following ‘Vibes’ Video Feed Launch, Rivals Decline

Meta AI User Base Expands Rapidly

Meta AI’s mobile app for both iOS and Android platforms has seen substantial growth in user engagement, according to reports from market intelligence firm Similarweb. The analysis indicates daily active users across both platforms reached 2.7 million as of October 17, representing a significant increase from approximately 775,000 users just four weeks earlier.

Sources indicate the app’s installation rates have also climbed dramatically, with current downloads reaching 300,000 per day compared to under 200,000 daily downloads several weeks ago. This growth becomes even more striking when considering the app had just 4,000 daily downloads exactly one year prior on October 17, 2024.

Vibes Feature Launch Correlates With Growth

Analysts suggest the timing of this user surge strongly correlates with Meta’s introduction of its Vibes feed on September 25. The feature brought short-form AI-generated videos to the Meta AI mobile application, potentially driving increased engagement. The report states that the launch timeline aligns directly with the sharp increase in daily active users observed across both Android and iOS platforms.

While Similarweb notes it hasn’t detected meaningful correlation in either search or advertising estimates, the firm acknowledges that Meta Platforms could be running promotions through Facebook or Instagram that wouldn’t be captured in its analytical model. The company’s data methodology provides transparency into how these metrics are calculated and tracked.

Competitive AI Landscape Shifts

The recent attention surrounding OpenAI’s video generator Sora may have indirectly benefited Meta AI, according to analysts. When Sora’s app reached the top of the App Store as users rushed to experience the new technology, some of that interest may have spilled over to competing platforms. Although Similarweb clarifies its data doesn’t prove cause and effect, it’s possible that the buzz around Sora drove some consumers to try Meta AI for comparison purposes.

Another explanation suggested by the report is that Meta could be benefiting from Sora’s invite-only access model. Users unable to immediately try the OpenAI application may have sought alternative platforms to experiment with AI video generation. This dynamic would represent an interesting market development, suggesting that restricted access to one platform may directly boost its competitors during periods of heightened public interest in new technology.

Market Share Shifts Among AI Platforms

As of October 17, Meta AI’s app reportedly saw a 15.58% increase in daily active users worldwide. Meanwhile, competing platforms experienced declines during the same period, with ChatGPT dropping 3.51%, Grok falling 7.35%, and Perplexity decreasing 2.29%. This divergence in performance highlights how specific feature launches can significantly impact user engagement in the competitive artificial intelligence sector.

The developments at Meta AI occur alongside other significant industry developments and related innovations across the technology landscape. Companies continue to introduce new solutions to address evolving market demands, including recent technology deployments and expansions in various sectors.

These user growth patterns also emerge as companies across different technology segments announce strategic moves, including market trends in financial technology and industry developments in digital banking services. The broader context suggests continued dynamism across multiple technology sectors as companies compete for user engagement and market position.

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